Decor & DIY

Love Letters Stationery online stationery shop

Bespoke personalised online stationary shop, Love Letters Stationery, began life as a single set of gift cards for a good friend a couple of years ago. Today, the company offers a range of items from printed ribbon, gifts tags, moleskin notebooks, gift stickers and coloured pencils – all personalised! The company has just launched their brand-new website plus an on-line shop. Visitors can now view and purchase on-line, from a host of beautifully crafted and creative products ranging from personalised paper to decorative home-ware items.

Love Letters Stationery online stationary shop

We took some time to chat to Bridget Richardson, founder and owner of this lovilee store. Here is what she had to say.

Q: Tell us more about yourself?
After university, living and working overseas, I trained as a graphic designer and worked in a corporate design studio for a while. Quite quickly I moved into corporate marketing and communications department and spent many years as a communications specialist at a large corporate. But when I decided to leave the corporate world, I could fall back on my design experience to start something on my own.

Love Letters Stationery online stationary shop

Q: When and why did you start Love Letters Stationery?
I started the business a couple of years ago, and it kind of happened by default. I was searching for some personalised gift cards for a special friend, but couldn’t find anything nice and affordable locally, and saw a gap in the market for somebody with my experience, so in one weekend, I planned my first product line, and had the brochure and website done within two weeks – and I was in business!

Love Letters Stationery's on-line stationary shop

Q: What inspires you?
I am inspired by people – in the case of my business, it is the amazing customers I have, like those who take the time to email me pictures of their Love Letters wrapped gifts – and the incredible suppliers and printers I have who bend over backwards to make sure my business runs smoothly. And the unbelievably creative (mostly) women I have met in the course of running this business, really good ethical people who just want to make beautiful things and share their talents – there are one or two shameless self-promoters around, but only a few – it’s wonderful!

Love Letters Stationery's on-line stationary shop

Q: How would you describe Love Letters Stationery and what do you offer?
My business is essentially a gift shop of unusual and special items that are not easy to find elsewhere, with a focus on stationery and personalised items. I try to design and create as many of my products myself so I can offer my customers something that is not found in every second gift store. Unfortunately I just don’t have the time to produce everything myself so I also stock some items that I have found around the world that are unique and that fit with my business, but they have to special and make my heart skip a beat when I first see them!

The majority of our products are packed, punched, wrapped, strung and stuck by our small team so you know that your product is hand-crafted with personal care. We also offer a range of unique products that are exclusively designed for Love Letters and are not available anywhere else in South Africa.

Love Letters Stationary

Q: Which are your most sought after products in store?
Creative and original items such as personalised pencils, paper place-mats (set of 24) and notebooks are firm favourites for birthdays and anniversaries. Or you could just spoil yourself. New products include beautiful gold-foiled note cards, wine bottle gift bags, fill-in invitations and personalised scatter cushions – all are one click away and will be hand-delivered to your home.

Love Letters Stationary

Q: Where are your items available?
We sell mostly on-line, but have a few items with some select retailers but because I want to keep my product unique and not flood the market, I prefer selling direct. Plus our business is so personal, that I love knowing my customers.


Contact details

Facebook: Love Letters Stationary and Gifts

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Karen Kelly is the founder and editor of She is a creative at heart and passionate about all things DIY. Learn more about her here and connect with her on social media on the links below.

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