Decor & DIY

Win with The Sleep Collective!

The Sleep Collective is a local on-line store and the creative outlet of designer, Gillian Cary-Baddeley. her in-house brand is called ‘Bella G‘ and is a sleepwear brand that is made and finished by hand in lovilee materials. The range includes Kimino bridal robes, winter and summer pajama sets, camisoles and nighties.

About Gill and her brand
I’ve been in the Cape Town clothing industry for many years and am passionate about supporting the local industry. Over the years, I have seen first-hand the impact that cheap imported goods has had on the local manufacturers. However, as the fabric mills and big factories closed down, opportunities opened up for designers like me to utilise the talents of the workers who started up their own small factories. There are many talented local brands who as small businesses, support these other small businesses. In starting The Sleep Collective, my husband and I wanted to create a space to not only sell my own label, but to help other local brands gain exposure, too. The products we’ve collected are all related to the luxury of the night-time ritual that enhances relaxation. From sleepwear to bath and body products, they are all lovingly hand crafted from as many locally sourced materials as possible.

I started my Bella G label back in 2007. At the time, the lingerie and sleepwear was mostly exported to Germany and the clothing side was sold through local boutiques. I had a second brand that I was designing too, but when I became a mom, I found I simply couldn’t manage it all. I have now come back to focusing on my favourite thing – sleepwear! I love using pretty lace and adding the delicate touch of satin bows. The design process starts with fabric sourcing and when I find a fabric, I immediately ‘see’ what style it will become. The fun part after making the pattern, is seeing the first sample come to life and playing around with it on the dummy, to make sure it matches the image in my mind. I have had the same loyal team working with me for many years. I am confident that every garment passes through each process carefully touched by experienced hands.

Win with The Sleep Collective!
Win with The Sleep Collective!

What products do you stock on the site?
We offer a wide sleepwear range that includes options for women and kids with a range for men launching soon. In addition to the sleepwear we also have a bedroom range that includes cot linen, scented candles and linen fragrances. We also stock a range of pamper bath and body products that includes the likes of Lulu & Marula. We are constantly sourcing and adding gorgeous new products to our collection.

We provide FREE delivery on any order over R800. This delivery will be via a courier if you live in a central area. However, if you live on a farm or in an area that our courier does not service, we will send your order via the post office. You will be notified via e-mail prior to dispatch if this is the case.

Win with The Sleep Collective!
Win with The Sleep Collective!


One lucky lovilee will win their favourite pajama set from Bella-G collection on The Sleep Collective on-line store!!!

What you have to do to enter?

  1. ‘like’ The Sleep Collective on Facebook
  2. Leave us with a comment below on the Facebook or Instagram post of your favourite Bella-G sleepwear item in the The Sleep Collection on-line store is.
  3. You can also enter on our Facebook / Instagram pages.

Terms & Conditions of the give-away

  • The competition closes at midnight on Friday, 8 August 2017, South African time.
  • The winner will be announced on this article on or before Monday, 11 August 2017. The winner will also be informed via email.
  • The prize are not transferable for cash.
  • Directors, members, partners, employees, consultants, promoters directly or indirectly involved may
    not win the prize.
  • Suppliers of the goods may not win the prize.
  • Open to South African residents only with a valid SA Postal address or physical RSA address.
  • The winner will be chosen at random, using
  • Email addresses and social media handles will be shared with The Sleep Collective after competition closes for possible newsletter subscription.
  • Size options available to choose from range from Small – X-Large only. Subject to availability of the sizes in your choice.

Win with The Sleep Collective!

For more information or to purchase
Facebook: The Sleep Collective

This is a sponsored post as per our standard disclaimers and disclosures.

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Karen Kelly is the founder and editor of She is a creative at heart and passionate about all things DIY. Learn more about her here and connect with her on social media on the links below.


  1. Janet Watson Perry

    I ADORE the soft rose pyjama set by Bella G !!! Absolutely stunning. Fingers crossed!

  2. I’m in love with the Sweet Stripe Pajama Pants and the Love Me Lace Winter Top!! It looks super luxurious but also very comfy at the same time! Love thr neutral colours for winter.

  3. Megan Hartwig

    YES PLEASE! WHAT A LOVELY PRIZE <3 Really love the BLUSH PYJAMA SET 🙂 Holding thumbs!!!!

  4. Carolyn Augustus

    My favorite from the Bella G Label is the midnight blues pyjama set

  5. Nomusa Zungu

    My favourite is the winter love me pyjama set

  6. Tania Brewis

    Midnight Blue Pyjama set is my favourite!

  7. Absolutely live the Winter Love Me Lace set. Looks super comfy and snug.

  8. Tuanette Oelofse

    So hard to choose as all of them are a unique kind of beautiful and so feminine .. Love the soft rose shorty pj’s set xx ?

  9. Love the soft rose short set. Would be awesome to wear it on the morning of my wedding ??

  10. Jessamine Torr

    The midnight blues pyjama set is stunning!

  11. Kasey Giltrow

    OOOH! I am in love with the Sophie Chemise <3

  12. I love the Rosie Shorty set – holding fingers!

    • Kari

      This seems to be such a popular choice! Love it

  13. Zanda-Louise Norval

    Love the Midnight Blues Pajama Set

  14. Astara Pheiffer

    I absolutely love the gorgeous midnight blue pajama set!

  15. Lebogang mashapa

    Midnight blues pyjamas is my favorite I would love one for my birthday 10 August

  16. I love the Love Me Lace Shorty Set. It is just my style and looks comfortable, supportive and fun. It would be a great birthday gift for me ahead of my birthday on 5th August.

  17. Renee Venter

    I love the Soft Rose Pyjama set. It’s beautiful ?

  18. Lauren Hewitt

    I love the midnight blues winter PJ set <3

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